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Exhibit 1: Sample Letter to Domestic Stakeholders

Dear Sir,

I am writing to solicit your support in opposing Australia's quarantine standards for imports of cooked chicken meat from Thailand. To prevent the entry of Infectious Bursal Disease Virus into the country, the Australian government has set overly stringent cooking requirements—requirements that are commercially impracticable and that reduce the competitiveness of the Thai product in Australia. This measure is aimed at protecting Australian domestic producers from foreign competition. The Thai Broiler Processing Exporters Association has been working closely with the Ministry of Foreign Affairs and the Department of Livestock, Ministry of Agriculture and Cooperatives to solve the problem with Australia.

The issue is of crucial importance to the Thai chicken industry because if applied, this quarantine measure could set a precedent that Australia might follow when it begins considering quarantine standards for the importation of fresh frozen chicken. Adoption of excessively stringent standards for both cooked and fresh frozen meat would effectively exclude Thai chicken producers from the Australian market.

I invite you to explore with the Association opportunities for coordinating our efforts on this matter. It is imperative that the Thai government continue to give this issue a high priority. By working together we can increase Thai government’s and the Parliament’s awareness of this issue. Your support will strengthen our coalition's efforts in moving this highly important issue forward.

Thank you for your time and attention.

Sincerely yours,
President, Thai Broiler Processing Exporters Associatio


Exhibit 2: Sample Letter to Senate Committee on Foreign Affairs and Trade, and House of Representatives Committee on Agriculture

Dear Senator,

I am writing to draw your attention to an important problem confronting Thai chicken exporters who wish to enter the Australian market. Concerned about the possible spread of Infectious Bursal Disease Virus, the Australian government imposes excessively strict quarantine standards on imports of cooked chicken meat from Thailand. Although the Australian government’s concern is valid, the proposed, excessively high temperature cooking regime is commercially impracticable. It destroys the nutritional value of the cooked meat, thereby reducing the competitiveness of Thai chicken products in the Australian market.

Because the risk assessment used in determining the temperature requirement was not based on sound scientific principles, Australia’s quarantine measure unfairly discriminates against Thai exporters in favor of domestic producers and violates the WTO Agreement on the Application of Sanitary and Phytosanitary Measures.

This issue is not new. Thailand first submitted an application to export chicken meat to Australia in 1990. We fear that, if the issue is not resolved soon, the existing, excessively high standard for cooked meat might set a precedent that Australia could follow when it begins considering imports of fresh frozen chicken. Overly stringent standards on both cooked and fresh frozen meat would effectively shut down the Australian market to Thai chicken products.

Boosting exports is crucial to Thailand’s economic recovery, and resolving this issue favorably will help develop a large new market for Thai chicken exporters. We estimate Thai cooked chicken exports could capture some 10 percent of the Australian market (worth 920 million baht) during the first few years after receiving import licenses. The Australian poultry market is estimated to be worth 46 billion baht annually. Cooked and further processed chicken products account for 20 percent of the Australian poultry market, and sales of these products are growing at an annual rate of 10 to 20 percent. It is important that we penetrate this new market early to establish a strong presence over the long term.

While we acknowledge the Thai government's efforts to solve this issue with Australia, we wish to see a swift and satisfactory resolution to the problem. Your support would help move the issue forward.

Sincerely,
President, Thai Broiler Processing Exporters Associatio


Exhibit 3: Sample Letter to Thai Ministers of Foreign Affairs, Commerce, and Agriculture and Cooperatives


Excellency,

The Thai Broiler Processing Exporters Association appreciates the attention that you and your staff have been giving to an issue of great concern to the Thai chicken exporters: Australia’s quarantine regulations for imports of cooked chicken from Thailand. As you are well aware, Australia’s requirements for the heat treatment of cooked chicken meat are commercially impracticable and discriminate in favor of domestic producers. Although the WTO Agreement on the Application of Sanitary and Phytosanitary Measures requires that discriminatory measures be supported by sound science, the scientific process used to establish Australia’s standard was flawed.

We encourage you to press the Australian government harder to lower the specified temperature/time parameters to a commercially practicable level that is justified by sound scientific evidence. We attach an outline for building a negotiating strategy for this issue, and we would be happy to meet with you to discuss this strategy further.      

Thank you again for your attention to this matter. We urge you to continue to press the Australian government for a swift and satisfactory resolution to this problem. Your leadership in promoting the international trade interests of Thai chicken exporters is greatly appreciated.

Sincerely yours,
President, Thai Broiler Processing Exporters Association

 


Exhibit 4: Sample Letter to Australian-Thai Chamber of Commerce  

Dear Sir,

On behalf of The Thai Broiler Processing Exporters Association, I am writing to solicit your support for our Association’s position on Australia’s quarantine regulations for imports of cooked chicken meat from Thailand.

Australia lifted its ban on imports of cooked chicken meat from Thailand in November 1997. Nevertheless, the heat treatment requirements it set for imported chicken meat are so stringent they prevent the Thai product from entering the Australian market.

This quarantine measure does not apply to domestically produced chicken meat despite the fact that the Office International des Epizooties 1997 yearbook reported an occurrence of Infectious Bursal Disease Virus (IBDV) in Australia. Furthermore, the process of risk assessment carried out by Australian Quarantine Inspection Services (AQIS) was not based on a sound scientific approach.

This policy constitutes unfairly discriminatory treatment of Thai chicken producers. It is designed to protect Australian chicken producers, and it serves to curtail trade bilateral trade between Thailand and Australia. If not satisfactorily resolved, the issue may adversely affect Australian-Thai bilateral trade relationships. The Thai government may consider a boycott or delay consideration of certain imports from Australia in retaliation.

I encourage you to call on the Australian government to find a swift and satisfactory solution to this problem. Your support will help move the issue forward and avert undesirable repercussions. Thank you for your time and attention.

Sincerely yours,
President, Thai Broiler Processing Exporters Association


 

Exhibit 5: Sample Letter to Potential Allies in Australia

Dear Sir,

Now that the Australian government has decided to lift its ban on imports of cooked chicken meat from Thailand, your company may be interested in importing our products in order to provide another alternative to your customers. To our regret, your government’s very stringent quarantine requirements effectively prevent Thai chicken processors from serving the Australian market. As it stands, the cooking requirement results in overcooking that, in turn, depletes the nutritional value of the cooked meat.

I am writing to solicit your support of a revised cooking requirement that neither destroys the nutritional value of the meat nor puts Australian consumers or bird populations at risk.

Our industry is committed to providing good-quality, safe products for domestic and international customers alike. Although Canada, Japan, and the EU impose strict quarantine standards on imports of foreign meat, our chicken products, fresh frozen or cooked, have long been available in these and other international markets.

We ask you to urge the Australian government to consider reviewing the existing cooking regime so that our chicken producers will be able to supply your company with their relatively inexpensive yet high quality products.

Thank you for your time and attention.

Sincerely,
President, Thai Broiler Processing Exporters Association


Exhibit 6: Sample Letter to Potential Allies in the United States and Denmark

Dear Sir,

As you are well aware, the Australian government maintains a very stringent policy toward imports of cooked chicken meat from the Unites States, Denmark and Thailand. Apparently, this quarantine measure is aimed at protecting Australian domestic producers. Only foreign suppliers are subject to this commercially impracticable cooking regime.

We hope that you will join our effort to increase the political awareness of the importance of this issue in our respective governments and encourage them to coordinate their efforts in pressuring the Australian government to lower the core temperature/time parameters for the treatment of cooked chicken meat. If unresolved, this problem will likely set a precedent for Australia to adopt an equally stringent sanitary standard when it begins considering importation of other poultry products. Excessively high standards on both cooked and fresh frozen meat will effectively bar foreign suppliers from entering the A$ 2 billion Australian poultry market.

Thank you for your time and attention.

Sincerely,
President, Thai Broiler Processing Exporters Association


 

Exhibit 7: Sample Op-Ed for Local Australian Newspapers

Although Australia lifted its ban on imports of cooked chicken meat from Thailand in 1997, Thai chicken producers are still unable to export to the Australian market because the Australian government requires Thai chicken meat to be treated at commercially impracticable core temperature/time parameters. The specified cooking regime puts Thai chicken meat at a competitive disadvantage. It results in overcooking which, in turn, destroys the nutritional value of the meat.

Canberra’s quarantine measure is aimed at ensuring the total inactivation of Infectious Bursal Disease Virus (IBDV) in the chicken meat. We share Australia’s concern about the spread of IBDV, which could threaten the Australian domestic poultry industry and its native bird population. However, Canberra is discriminating against Thai chicken producers in favor Australian domestic producers on the grounds that IBDV is an exotic disease in Australia. In fact, Australia is not free of this disease; the World Animal Health Organization reported an IBDV case that occurred in Australia in 1997.

Important as it is, heat treatment addresses just one stage of the production process. Preventive measures such as effective veterinary inspections and risk management play a no less important role in reducing risk. Our chicken products, fresh frozen or cooked, have long been available in many other international markets, including Canada, Japan and the EU even though these countries impose quite strict quarantine standards on imports of foreign meat. This alone should prove the effectiveness of quality control in the production of Thai chicken. However, Thai producers have also taken action to improve their processing facilities and meet Australia’s sanitary requirements.

The Australian government’s quarantine measure not only restricts Australians’ choices for relatively inexpensive yet high quality foreign chicken meat, it also provides a disincentive for Australian producers to enhance efficiency. Foreign competition will encourage the domestic poultry industry to adjust itself, enabling it to produce more competitive products for the domestic market and to take fuller advantage of the export opportunities in overseas markets.

Moreover, this discriminatory policy goes against Australia’s leadership role in promoting free trade. Like Thailand, Australia is a major agricultural and food exporter. It is in our interests to ensure that our trading partners use sanitary and phytosanitary standards only to the extent necessary to protect human, animal or plant life or health. Equally important is that we remain committed to our obligations under the WTO’s Agreement on Sanitary and Phytosanitary Measures to preserve the integrity of the multilateral trading system.

We urge Canberra to stop its discriminatory treatment of foreign chicken suppliers to enable them to supply Australia with their high quality yet inexpensive products.  A satisfactory solution to the problem will also help promote mutual understanding and bilateral trade between Thailand and Australia.

References

Agriculture and Resource Management Council of Australia and NewZealand. 1996.

Australian Veterinary Energy Plan (AUSVET PLAN 96) http://www.dpie.gov.au

Australian Parliament Library.1996. Quarantine Response to Importation Proposal http://www.aph.gov.au

Bangkok Post Thailand threatens Aust dairy boycott September 8 1997.

___________ Aust promises end to chicken barrier October 16, 1997.

Department of Primary Industries and Energy November 7, 1997 Media Release Qurantine Decision on Cooked Chicken Meat Imports http://www.dpie.gov.au

Ministry of Foreign Affairs of Thailand. Department of American and Oceania Affairs. 1998. Background Paper on Exports of Cooked Chicken Meat to Australia. Bangkok..

Rural Industries Research&Development Corporation. 1998. R&D Plan for Chicken Meat Program 1998/99-20002-3 http://www.rirdc.gov.au

Thai Broiler Processing Exporters Association. 1998. Minutes of a meeting on Exports of Thai Cooked Chicken Meat to Australia. Bangkok

University of Florida. Florida Cooperative Extension Service, Institute of Food and Agricultural Science. Infectious Bursal Disease (Gumboro) in Commercial Broiles

http://hammock.ifas.u./fl.edu


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