ANALYZING A TRADE ISSUE:
Getting to the Core of All the Elements of the Issue

Geza Feketekuty

Table of Contents

Introduction
How do Trade Related Policy Issues Become the Subject of Commercial Diplomacy?
Clearly Defining the Issue
Analyzing the Issue in Depth
The Commercial Analysis
Policy Analysis
Political Stakeholder Analysis
Legal Analysis
Economic Analysis
Institutional Analysis
Analyzing Public Opinion and the Media Treatment of the Issue
Developing the Research Strategy
Analyzing the Factual Data
Developing Policy Options and a Recommended Policy Outcome
Developing a Domestic and International Strategy
Putting Together the Decision Memorandum