INTRODUCTION
INTRODUCTION TO COMMERCIAL DIPLOMACY

CD1 Syllabus                                                                         Course Structure Index
Professor Geza Feketekuty
 

Course Syllabus (CD 1)

Overview of Commercial Diplomacy, the CD program, and this course, CD 1 Discussion of Syllabus and Assignments.

Writing Assignment for the next class: 
Identify a commercial issue you will focus on in your writing assignments throughout this course.  For most class sessions you will be asked to apply what you are learning about different aspects of commercial diplomacy to a particular case, thus learning how the analytical tools discussed in class can be applied in practice.  At the same time you will be honing your skills in writing the kind of applied documents you will be expected to produce in your professional life.  Your can choose (a) the shrimp/sea turtle dispute between the U.S. and Pakistan,  (b) the effort by the U.S. information industry to develop new trade rules for Electronic Commerce, or (c) any other bilateral or multilateral commercial dispute or negotiating issue that interests you.  Some material on the first two issues will be made available, though you will be expected to supplement that through your own efforts. If you choose another topic, you will have to develop your own sources.

In this first writing assignment you are expected to identify the commercial issue you will pursue, an organizational perspective you will adopt (government department, industry association, NGO, etc), and sources of information you have been able to identify by using the resources of the library and the Internet.  You will want to include what you can find on materials being made available by stakeholders through the Internet and other channels.  Due date for this paper is 9/14.

The impact of globalization, modern technology and the new production paradigm on global trade and the operation of the world economy. 

Professional writing in trade policy making and commercial diplomacy. Content and style of advocacy memos, options papers, briefing memos, and reporting memos/cables.

 

                                          Required Reading:

Daniels* – Chapters 1, 3, 4, 6, 7
Business Week* – Chapters 1, 2, 5, 7, 8 

Additional Reading Materials:

Charles Oman, Globalization and Regionalization: The Challenge for Developing Countries. OECD.

James P. Womack et al. The Machine that Changed the World.  MacMillan.

John Naisbitt. Megatrends. Warner.

B. Joseph Pine. Mass Customization; The New Frontier in Business Competition. Harvard Business School.

Writing Assignment:

Background paper/briefing memo on the commercial issue of your choice.  What are some of the key facts about the issue that you are able to glean from the materials you have been able to identify.  Due date for this paper is 9/28.

  Week 3: 9/23         Instructor will be away.  Video program on Commercial Diplomacy will be shown during class hours.

Week 4: 9/30                   Key components and operation of the traditional international system for trade in goods– the players, the institutions, the process, the rules.

Required Reading:

Jackson, Chapters 2, 3, 5

WTO

Additional Reading:

Bernard Hoekman & Michel Kostecki. The Political Economy of the World Trading System. Oxford.

CTCD. Trade Terminolog

Writing Assignment

Write a so-called public White Paper on your commercial issue, explaining to the general public why the issue is a problem that needs to be addressed, and the general nature of the remedy that is needed.

The New Challenges for the global trading system.  How globalization is changing the role and scope of trade policy and trade institutions, and the new generation of issues.

            Required Reading: 
Feketekuty. Chapter 1
Geza Feketekuty, The New Trade Agenda. Group of Thirty.
Geza Feketekuty. Setting the Agenda for Services 2000. University of Geneva.
Geza Feketekuty. Regulatory Reform and International Market Openness. 

OECD

Writing Assignment:

In place of an in-class exam, students will be given a take-home writing assignment.                                  



Preliminary Course Syllabus – CD (2)

The policy process. How policy decisions are made. The various stages of the decision making process. Defining and analyzing the issues –the bureaucratic, interest-group and legislative politics. Writing the policy memorandum.

 

                                          Required Reading

                                          “Landing on Your Feet: How to Confront Policy Problems.”

                                          The Making of United States International Economic Policy.Steve Cohen. 1994. Chapters 7 & 8.

                                          Business, Environment and Public Policy. Rogene Buchholz. Prentice Hall. 1995. Chapters 1, 3, 16, 18.

                                          Feketekuty, Chapters 6, 10, 17, 18

International trade in Services: An Overview and Blueprint for Negotiations. Geza Feketekuty. Ballinger. 1988. Chapter 8 & Appendix.

USTR policy documents (See USTR web page and reserve materials)

 

Writing Assignment

Write a briefing memorandum on what policies and interests are likely to be affected by a resolution to the commercial issue you have chosen, and who is likely to be involved in influencing any final outcome to the issue.

Week 7: 10/21  Analyzing the substantive dimensions of trade policy issues - the possible commercial, micro-economic, macroeconomic, domestic/foreign policy and social dimensions which could be relevant to a final outcome.

Required Reading

                                          Business, Environment and Public Policy. Rogene Buchholz. Prentice Hall. 1995. Chapter 7

Feketekuty, Chapters 2, 9, 11, 12, 14, 15

                                          “The Link Between Trade and Environmental Policy,” in Minnesota Journal of Global trade. Geza Feketekuty. 1993.

                                          Case Studies to be Identified

                                          WTO country reports under the TPRM  to be identified.

 

Writing Assignment

Prepare an analysis of the substantive issues at stake in the commercial issue you have been working on.  Why is the current state of affairs unsatisfactory and how will the proposed remedy, or possible alternative remedies, alter the desired policy/commercial objective. How will it affect other policy objectives that might be impacted by the desired remedy, or possible alternative remedies?

Week 8, 10/28    The politics of trade. Who is likely to have influence in the decision making process, and how is such influence likely to be exercised?  How can the politics be shaped by stakeholders through lobbying, coalition building, public relations strategies, etc.

            Required Reading

Business, Environment and Public Policy. Rogene Buchholz. Prentice Hall. 1995. Chapter 19.
Feketekuty, Chapter 2

Additional Readings

The Idea Brokers. James A. Smith. Free Press. 1991. Chapters 1, 9, 10
Procassini

Writing Assignment

Prepare a political analysis of the commercial issue of your choice, from the point of you of the organization you have chosen to represent. What are the views of various stakeholder groups on the current situation, and on possible actions that might be taken? 

Week 9, 11/4  Developing the message and marketing your policy ideas. Putting it all together into a coherent strategy for advancing the interests of your organization on a particular policy/negotiating issue.

Required Reading
Feketekuty, Chapter 4

Writing Assignment

Write a memorandum to your boss outlining a PR strategy for advancing the objectives of your organization with respect to your commercial issue, and attach a proposed OpEd piece for an appropriate newspaper. Due Date, 11/9

Exam

An exam topic for the second module will be assigned on 11/4, and will be due on 11/2


Preliminary Syllabus – CD  (3)

 Week 10, 11/11              Putting together a coherent negotiating strategy.

          Required Reading

Getting to Yes.

          Additional Readings

The Prince, Machiavelli.

Writing Assignment

Write a memorandum to your boss outlining an integrated strategy for pursuing international negotiations on your commercial issue. If you represent a private entity, you might separate the issue into two components – what your private organization can do to advance the negotiations and what you believe the government should do.

Instructor is in Singapore.

The process of international negotiations – bilateral, regional and multilateral. Different negotiating tactics.

Required Reading            

                                          Additional Reading

                              International Commercial Agreements: A Primer on Drafting, Negotiating and Resolving Disputes. William F. Fox. Kluwer International.1992. Chapters 4 & 5.

Writing Assignment

                              Write negotiating instructions for a team that will meet with foreign parties to negotiate an agreement on your commercial issue.

The international dispute settlement process.  How international commercial disputes are settled between governments, or between private parties.  The WTO dispute settlement procedure.

Required Reading
Jackson, Chapter 4

Additional Readings

International Commercial Agreements: A Primer on Drafting, Negotiating and Resolving Disputes. William F. Fox. Kluwer International.1992. Chapters 6 to 11.

Writing Assignment

                                          TBD

Cross-cultural communications.  The use of interpreters.

                                        

Required Reading

                                          Negotiating Across Cultures, Raymond Cohen. U.S. Institute of Peace, 3rd ed.1995.

                         

                                          Writing Assignment

                                          TBD

Week 15, 12/16              Wrap-Up -  Final Exam Paper Assigned.

                                         

OUTLINE
Course Structure Index